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Ezoic Secures $33 Million Investment

September 23, 2019

Ezoic joined Toffee Factory in July 2015, taking an office on our second floor. They have been steadily growing since and took on an additional office in April 2018. Ezoic provide a technology platform for online content creators to personalise ad placements and layouts on their websites using AI.

Launched in 2011 by Dwayne Lafleur, the company now employs over 100 people across North America, London and Newcastle. With no signs of stopping, they have just secured a staggering $33 million investment led by growth capital firm Sageview Capital.

“The $33 million investment from Sageview Capital will help Ezoic further expand the capabilities of its intelligent technology platform which is designed for online content creators and digital publishing businesses.  Despite accelerating advances in technology, digital publishers often still rely on many legacy processes from print and early online web publishing. Ezoic gives publishers a way to capitalize on all the opportunities that exist with digital content.  The funding will allow Ezoic to grow more rapidly, reach more publishers and refine the tools we can offer to help them improve their results and businesses.  It’s an exciting time for sure.”  Mike McGuire, UK Managing Director.

Whether you are in the tech world or not, you may well have used a site that is being optimized by Ezoic’s technology. Ezoic make websites faster while improving experiences for visitors. They work with everyone from independent site owners to major brands, including some of the top 500 largest websites in the world.

With investment comes even more growth and sadly Ezoic have outgrown the space available at Toffee Factory who are operating at full capacity. With plans to move on, they will be vacating two top floor spaces with beautiful views of the valley. When asked about their time at Toffee Factory, Mike McGuire was more than happy to comment –

Having offices at Toffee Factory was perfect.  The spaces are light and bright and in an excellent location.  It’s kind of cool too, which has definitely helped with recruitment and retention.  The staff are excellent too – all responsive problem solvers and nothing is too much trouble for them.  I can whole-heartedly recommend Toffee Factory as a place to base and grow a business.  It’s no exaggeration to say that Toffee Factory and its amazing team have been a significant enabler to our growth as a company.  It’s a great atmosphere and community here at Toffee Factory and is very conducive to productivity as well as being a fun place to work.

Whilst the Toffee team are sad to see Ezoic go, their growth and expansion is fantastic news and allows space for new companies! If you are looking to move or think the Ouseburn would be a good fit, get in touch at

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